'It's marketing, not science.'
25/06/12 03:48
The company behind Moleskine notebooks – the original, unbranded versions of which were a perennial favourite of Chatwin's – is to float on the Italian stock exchange. Despite being touted as the notebooks of choice for Picasso, Chatwin and Hemingway, the modern moleskine is really a marketing construct – the company behind them took a generic notebook design, increased the production values and wove a romantic narrative around the result. And, frankly, all power to them, for, at the end of the day, they are still really rather fine notebooks and deserve their success – though I do tend to think that the company owes the Chatwin estate a debt of gratitude.
More on the floatation from Reuters here.
More on the floatation from Reuters here.
Notebooks and other items from Bruce Chatwin's archive on display at the Bodleian Library, Oxford.